Shopping small should mean something.
Shopping small should mean something.
Our mission is to make it stupid easy to discover reputable small businesses, and ensure every purchase actually supports the people who design and create the products you love.
Shopping small has become more like a guessing game than a form of connection between creator and community.
What We're Solving
Shopping online is difficult, as mass-produced goods and dropshipped products purposefully cloud the line between resellers and real craft.
The experience is wholly designed to make consumers feel disconnected from their consumption, which is purely profit-driven.
Who We Are
Alethia Collective is built and maintained by Rosenau Creative Collaborative, a brand agency founded to support small business owners. We created Alethia Collective to be a place where community and authenticity is celebrated.
We became more and more frustrated seeing people we work with being buried by algorithms and undercut by resellers - which is why, when designing Alethia, we didn't want to implement any sort of algorithm to "predict" what will get you to spend the most money.
Our Promise to You
We're committed to fair visibility practices and uplifting marginalized businesses. Every business we feature has been verified to ensure they design or produce their own products, which means:
No Empty "Handmade" Claims
What you will find here are real people - independent makers, local artisans, and small teams who care deeply for their craft.
Our Core Values
Authenticity
Only real creators - no middlemen and no fake labels.
Transparency
Every business is verified and open about what and how they create.
Community
Building connections between conscious shoppers and the people behind the products.
Equity
Equal opportunity presented to all businesses.
The Impact We're Creating
Every business we add to the directory is a win for integrity, and every purchase is a direct investment in creativity, craftsmanship, and local economies.
Our vision is to create a trusted space for small businesses where transparency is the default, and shoppers can rediscover the joy of buying from real people.
We're committed to this vision, and vow to always keep Alethia on a free-to-list, free-to-browse model. We believe that what we're creating should be accessible to all.
Where You Fit In
If you're a conscious shopper, or a proud creator, you belong here. We welcome you, always.
Together, we can build what shopping small should be: real people, real products, and real connection.
With love,
Amara Rosenau © 2025 All Rights Reserved | Logos, names, and images from third-parties on this platform are copyrighted by their respective owners.
Amara Rosenau © 2025 All Rights Reserved | Logos, names, and images from third-parties on this platform are copyrighted by their respective owners.
Amara Rosenau © 2025 All Rights Reserved | Logos, names, and images from third-parties on this platform are copyrighted by their respective owners.